Pop promos are made to help advertise and promote the band, and sales of albums. If bands have a good music video and a consumer see's it. The producers are going to want them to promote as much as possible the band. So that they sell more an more albums. Michael Jacksons music video 'Thriller it boosted the sales of the album Thriller to estimated sales between 57-110 million copies worldwide. It was made a record breaker as 'The most successful music video' . So music videos are a great way to boost sales of albums and to make the band/artist alot more popular. This is shown quite clearly in this example that they are succesful in their task. Music videos are made to sometimes show what the band/artist are like. So if the artist is thought to be abit of a ganster in there videos there going to be shown driving round with the crew lots of money and bling. Surrounded by half naked women this promotes who they are. So some people could relate to them and be persuaded to buy the album or single.
The use of music videos came into popular use in the 1980's. When MTV was made around music videos back then there wasnt many videos avaliable to watch but now there thousands of music videos playing on MTV. The Beatles were one of the first popular bands to make a music video in 1964 'A hards days night'. Music videos go back to as early as 1926 with the arrival of sound films so many musical short films where done. So music videos havnt been around that long. So not to many music videos have been released. But 29 years into the future the amount of music videos being produced is outstanding.
Music video directors dont just direct music videos some go on a produce independant films and documentaries. Such as Marc Klasfeld for an example he went on and made 'the L.A. Riot Spectacular' it was his feauture directional debut. We can tell if music videos are successful quite easily, we can look at album sales before and after the video was released. We can also look online sites like youtube. Many music videos get millions of hits, Michael Jacksons 'Thriller' video on youtube has 72,764,944 views and increasing. So its a very clear way to know if it has been successful.
http://en.wikipedia.org/wiki/Music_video
http://www.allmichaeljackson.com/lyrics/thriller.html
http://www.rhfilms.com/marc-klasfeld/
http://en.wikipedia.org/wiki/Music_videos
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